Pragmatic Play will work more closely with Codere in two major jurisdictions

Pragmatic Play and Codere

One of the leading providers of software for the gambling entertainment industry Pragmatic Play has significantly expanded its partnership with Codere. The deal will see the brand appear in the gambling markets of Spain and Colombia.

The contract is said to mark a strengthening of the existing relationship between the two organisations. They are now working together fruitfully in Mexico, where demand for the gambling industry's products is on the rise.

It is claimed that once the direct integration is complete, players in Spain and Colombia will have access to Pragmatic Play's full range of slots without gamstop, including the popular Wolf Gold, Sweet Bonanza and Fruit Party 2.

Bhotesh Maheshwari, vice president of commercial strategy and operations at Pragmatic Play, said, "Our relationship with Codere demonstrates a strong bond in Mexico, so we are excited to expand into key regulated markets in Spain and Colombia. Our products have been very well received by Codere's customers. The company looks forward to strengthening the partnership even further."

Casino product manager at Codere Sarit Adania added: "Pragmatic Play slot machines are already being used by people in Mexico and we are excited to introduce content from this respected developer in two other major markets. This is an important step for us as the partnership grows and we look forward to providing Spanish and Mexican customers with an amazing gaming experience."

Earlier, Pragmatic Play announced a new achievement - the introduction of the brand in a Romanian jurisdiction. The expansion of the company's influence in this country became possible after signing a partnership agreement with operator Princess Casino. As part of the partnership, the developer will provide the Romanian brand with its advanced bingo products, including Bingo Blast.